Release Date: 09 Jan 2024

CARLSBAD, California (Jan. 9, 2024) — TaylorMade Golf introduces the all-new Qi Irons, a blend of minimalistic aesthetics and advanced multi-material technology. Qi irons aim to deliver the optimal combination of distance, accuracy and solid feel in an inviting game-improvement package.

At the heart of the Qi Iron is individual head optimization, organic face designs and FLTD CG, all working in unison to help golfers minimize the right miss. It’s no secret that many golfers in the game improvement category have a propensity for the slice. So, why do the leading game improvement irons have a fade bias in the long irons? Don’t worry, it didn’t make sense to our engineers either. That’s why we designed the all-new Qi irons to have significantly less right bias, for straighter and more accurate shots. Read the chart below to see how Qi irons stack up compared to other leading game improvement sets.

“Qi Irons represent a fusion of performance and design, delivering a combination of distance and accuracy with a solid feel unexpected of game improvement irons. We rely on a team of technologies to make this possible, with the ultimate goal of giving golfers straight distance that outperforms the competition.”

Matt Bovee, Director of Product Creation, Irons

Comprehensive Technologies | Integrated System Design

With Qi Irons, TaylorMade debuts its new Integrated System Design – a suite of technologies aimed at optimizing each individual iron head. The advantage of our system lies in the ability to facilitate communication among key technologies throughout the engineering process. This is crucial because the face design, Speed Pocket functionality and mass distribution are intricately interconnected, collectively influencing ball speeds, launch angles and spin rates.

Driven by organic face geometries, Cap Back Design and Speed Pocket technology, this comprehensive approach tunes the performance of each head to ensure ideal gapping, exemplary ball speeds and consistent launch angles throughout the entire set.

The 4- and 5-irons feature a lower profile backbar design for a low center of gravity that encourages easy launch and towering ball flights. On the other end, shorter irons showcase a backbar design with exaggerated heel-toe weighting for higher inertia, delivering enhanced forgiveness with the ability to control ball flight with scoring clubs. FLTD CG also plays a critical role in optimizing performance throughout the set.

In the simplest terms, the advantage of FLTD CG is easier launch with long irons and better control with short irons. Considering that long irons are generally more challenging to get airborne, we strategically position CG lower to invite easy launch conditions. The CG progressively rises into the short irons, which aids in control, launch, spin, trajectory and accuracy. This intuitive design approach is new to our game improvement offerings.

Now in its second generation, Cap Back Design™ with Toe Wrap Construction blends the advantages of a hollow-body iron with those of a traditional cavity back, replacing the steel back with a more efficient composite badge. The result is a synergistic construction with optimal mass properties, clean lines and a satisfying sound and feel, akin to a player’s distance iron such as P·770 or P·790.

Superior Sound & Feel

To enhance sound and feel, the 2024 Qi Irons feature re-engineered HYBRAR Echo Dampers in the 4- through 9-irons. Individually designed for each iron, these dampers incorporate strategically placed ribbed structures that sit behind the face. Each iron face aligns with the damper, effectively reducing unwanted vibrations. Furthermore, the Echo Damper collaborates with Cap Back Design and a 360 undercut with thick-thin topline geometry to maximize COR and forgiveness while maintaining a desirable sound and feel.

“These irons epitomize TaylorMade’s continual evolution in game improvement designs. We maintain the elevated forgiveness and ease-of-use, but package it with a clean look that any golfer would proudly display in their bag. In essence, we are delivering both distance and forgiveness within a more consistent and accurate package. All while achieving a larger sweet spot and a feel akin to forged irons.”

Matt Bovee, Director of Product Creation, Irons

Qi HL Irons | High & Light

Qi HL irons are crafted for players seeking higher launch and faster clubhead speeds. Loft configurations are approximately 2° higher compared to the standard Qi model, contributing to Qi HL’s ability to achieve increased launch angles. Another defining feature is the weight reduction, with like-to-like builds of Qi HL measuring up to 26g lighter than a standard Qi iron, a design element intended to enhance clubhead speed and overall performance for a specific audience. Stock shaft options include the KBS Max LITE (steel) and Fujikura Speeder NX 50g (graphite), available in flex options S, R and A.